Jesse Cole is the founder of Fans First Entertainment and the owner of the Savannah Bananas, a baseball team renowned for its innovative and entertaining approach to the sport. He is also the creator of “Banana Ball,” a fast-paced variation of baseball designed to maximize fan engagement. Cole is widely recognized for his distinctive yellow tuxedo, which has become his trademark.
Cole’s journey into baseball began at Wofford College, where he played Division I baseball. After a shoulder injury ended his playing career, he discovered a passion for entertainment through theater. He applied this newfound interest to his role as general manager of the Gastonia Grizzlies, a collegiate summer league team. There, he introduced unconventional promotions like “Grandma Beauty Pageants” and “Flatulence Fun Nights” to attract fans.
In 2016, Cole and his wife, Emily, purchased an expansion franchise in the Coastal Plain League and founded the Savannah Bananas. They transformed the team into a spectacle, blending baseball with theatrical elements to create a unique fan experience.
Banana Ball is characterized by its 11 rules, including a two-hour time limit, no walks, no bunting, and the ability for fans to catch foul balls for outs. This format has garnered a massive following, with the team selling out every game since its inception and accumulating a ticket waitlist exceeding 3 million fans.
The Savannah Bananas have expanded their reach through national and international tours, playing in major league stadiums and even on a cruise ship. Their games are broadcasted on platforms like ESPN and The Roku Channel, attracting millions of viewers .
Early Life and Education
Birth and Upbringing
Jesse Cole was born on March 13, 1984, in Scituate, Massachusetts, United States. Raised in a family that valued creativity and community, Cole developed a passion for sports and entertainment at a young age. His upbringing in the coastal town of Scituate provided a backdrop that nurtured his imaginative spirit and entrepreneurial mindset.
Academic Pursuits
Cole attended Wofford College in Spartanburg, South Carolina, where he played Division I baseball. His time at Wofford not only honed his athletic skills but also exposed him to the world of performance and entertainment. After a shoulder injury curtailed his playing career, Cole shifted his focus to the business side of sports, combining his love for baseball with his newfound interest in creating memorable experiences for fans.
Career Milestones
Founding the Savannah Bananas
In 2016, Jesse and his wife, Emily, purchased an expansion franchise in the Coastal Plain League and founded the Savannah Bananas. Determined to make baseball more entertaining, Cole introduced a host of unconventional elements, including choreographed dances, comedic skits, and interactive fan experiences. These innovations quickly set the Bananas apart from traditional baseball teams and attracted a devoted fan base.
Innovating with Banana Ball
Cole’s most significant contribution to the world of baseball is the creation of “Banana Ball,” a fast-paced variation of the sport designed to maximize fan engagement. Banana Ball incorporates unique rules, such as a two-hour time limit, no walks, no bunting, and the ability for fans to catch foul balls for outs. These changes have transformed the game into a high-energy, interactive experience that appeals to a broader audience.
Expanding the Brand
Under Cole’s guidance, the Savannah Bananas have expanded their reach through national and international tours, playing in major league stadiums and even on a cruise ship. Their games are broadcasted on platforms like ESPN and The Roku Channel, attracting millions of viewers.
Personal Life
Family
Jesse Cole is married to Emily Cole, a fellow advocate for community engagement and creativity. Together, they have three children and are passionate about fostering a positive environment both at home and in their professional endeavors. The Coles are also licensed foster parents, inspired by their desire to make a difference in the lives of children and families.
Net Worth and Recognition
Financial Standing
As of 2025, Jesse Cole’s net worth is estimated to be around $4 million. This wealth has been accumulated through his ventures in sports entertainment, including his role with the Savannah Bananas and his entrepreneurial endeavors. His innovative approach to business has not only brought financial success but has also established him as a prominent figure in the entertainment industry.
Media Appearances
Cole’s unique approach to baseball and entertainment has garnered significant media attention. He and the Savannah Bananas have been featured on platforms such as The Today Show, CBS Sunday Morning, HBO Real Sports, and Access Hollywood. Additionally, the team was featured in a five-part documentary series titled Bananaland on ESPN+, further solidifying their place in the entertainment landscape.
Books and Publications
Find Your Yellow Tux
Jesse Cole is the author of Find Your Yellow Tux: How to Be Successful by Standing Out, a book that delves into his philosophy of creating memorable experiences and building a strong brand identity. In this work, Cole shares insights and strategies for standing out in a crowded marketplace and making a lasting impression.
FAQs
Who is Jesse Cole?
Jesse Cole is the founder of Fans First Entertainment and the owner of the Savannah Bananas, a baseball team known for its innovative and entertaining approach to the sport.
What is Banana Ball?
Banana Ball is a fast-paced variation of baseball created by Jesse Cole, featuring unique rules designed to maximize fan engagement and entertainment.
How old is Jesse Cole?
Jesse Cole was born on March 13, 1984, making him 41 years old as of 2025.
Where did Jesse Cole grow up?
Jesse Cole grew up in Scituate, Massachusetts, United States.
What is Jesse Cole’s net worth?
As of 2023, Jesse Cole’s net worth is estimated to be around $4 million.
Who is Jesse Cole married to?
Jesse Cole is married to Emily Cole, who is also involved in their ventures and community initiatives.
Does Jesse Cole have children?
Yes, Jesse and Emily Cole have three children together.
What is the Savannah Bananas’ mission?
The Savannah Bananas aim to make baseball fun by creating the greatest show in sports, focusing on fan engagement and entertainment.
Has Jesse Cole written any books?
Yes, Jesse Cole authored Find Your Yellow Tux: How to Be Successful by Standing Out, sharing his insights on creating memorable experiences and building a strong brand identity.
